Marketing Essay Example | Topics and Well Written Essays - 2500 words - 15

Marketing - Essay Example In the food segment the Marks and Spencer’s company employs the following competitive moves so that it cab have an advantage over its rivals. First and foremost it changes its prices to suit the consumer’s purchasing power and this enables the company to have a temporary advantage over the other rivalry firms. Similarly the company makes further improvements in its food products differentiation and it also maintains good relationships with the suppliers. (Baryon 2006) In the industry this is a very strong force since the Marks and Spencer’s company’s food industry has strong brand images and this makes it very hard for the new entrants. The initial capital expenditures are very huge and the exiting companies are achieving their economies of scale by being global. Another threatening factor to the potential new entrants is the trade tariffs as well as the international regulations whereby they have to prove themselves to the foreign companies, customers and also suppliers. In the food industry the substitute food products belong to the other firms in the industry. The Marks and Spencer’s foods segment is highly affected by the price changes in the substitute food products. Since the more the substitute food products become available to the consumers then the demand of the food products from the Marks and Spencer’s company become more elastic. This further allows the consumers to have more alternatives in the market. However this is a moderate but weak force in the industry since the businesses and also individuals wish to use other cheaper food products. A close substitute food product in the industry further constraints the company’s ability to raise its prices. On the other hand there is a lot of price competition in the industry especially in the food substitutes. Most of the consumers in Marks and Spencer’s foods consider the suitability as well as the nutritive value

Plastic surgery growth in teenagers Research Paper

Plastic surgery growth in teenagers - Research Paper Example Moreover, cosmetic surgery has become so popular among teenagers that their parents are now bestowing them to their children as gifts for their birthdays or even graduations. Many surgeons state that they are seeing more teenagers than ever coming to their practices for the various cosmetic surgery procedures available to them. Despite the fact that many parents and their teenage children have been advised against turning to major surgical procedures as a fix for the teenagers’ self-confidence, the number of teenagers who have undergone these procedures has continued to rise. For example, the number of teenage girls under the age of 18 years who undergo breast augmentation procedures has nearly tripled from one year to the next (Austin, 2000). Teenagers undergoing cosmetic surgery have become a common phenomenon and it is no longer a procedure reserved for the rich as it has previously been. In the initial stages before a surgeon can put a teenage patient in the cosmetic surge ry procedure, he must assess whether this patient is suited for the procedure, otherwise, the entire procedure would be unethical because the surgeon will only be interested in the patient’s money and not their well-being. ... e teenager of the benefits of the procedure, but also its limitations and he should make sure that the patient is ready to live with the consequences of the procedure whether it meets their expectations or not. Lastly, teenagers and their parents should be made to understand the risks of undergoing the cosmetic surgery as well as the time it takes to recover from the procedure (Wansbrough, 2012). In addition, there has been a growing trend among teenagers towards undergoing cosmetic surgery to improve their appearance. From a handful of these procedures that were done some two decades ago on teenagers, today, a large number of teenagers in their hundreds of thousands, undergo cosmetic surgery. This number has kept on growing over the last ten years and it is actually becoming quite common. For example, the number of lipoplasty procedures for teenagers under the age of 18 years has continued to increase over the years and this has continued to be so despite the very careful selection by surgeons of the patients in this group. Furthermore, of the women who underwent breast augmentation procedures in the year 2010, about two percent of them were under the age of eighteen and this is quite a significant number (Egan, 2010). The reasons why teenagers go for cosmetic surgery to reduce or increase the size of their breasts, correct the balance between a pair of body parts and in this case mostly breasts and ears, correct the severe underdevelopment of some body parts and finally the need to increase their self-confidence in an environment where they feel insecure (Boodman, 2004). Many teenagers who wish to undergo plastic surgery are motivated by factors, which are very different from those that influence adults to do the same. Most of them want to improve the physical