Malaysian Airlines System analysis

Malaysian Airlines System analysis Founded in 1947 as Malayan Airways, later renamed to Malaysian Airways System (MAS) in 1963 with the formation of Federal Malaysia, is the national flag carrier of Malaysia. With the largest and the youngest fleet size of South East Asia, MAS flies to some 100 destinations across the globe from its primary hub at Kuala Lumpur and the secondary at Kota Kinabalu whilst Kula Lumpur International Airport (KLIA) is its main base. MAS is internationally recognised as a five-star carrier. Along with air travelling, MAS is engaged in other related businesses such as airfreight (cargo) and airline catering. This document summarises how the current business model and IT infrastructure has led MAS to its apparent success. Current Business Model Having suffered a loss of RM1.3 billion(b) in 2005, MAS, under the CEOship of Idris Jala, announced a Business Turnaround Plan (BTP) that consists of two phases, BTP1 and BTP2. BTP1, created using Government-Linked Companies Transformation manual as a guide, successfully helped MAS cut losses from a forecasted RM1.7b to RM600 million(m). BTP1 focused on creating yield and cut costs while MAS got rid of non-core assets (MAS, 2006). By selling its main building at KL, reducing its staff size and closing non-profitable routes MAS generated a record profit of RM850m in 2007 (OFB, 2009). Further, BTP1 has helped MAS to increase its customer base by introducing Everyday Low Fares (ELF). ELF offers discounts to 30% of unsold seats on the day of travel (MAS, 2009). BTP1s strategies towards fuel management helped MAS to reduce fuel surcharge from 50-70% on domestic flights. MAS is currently at the second phase of BTP (BTP2). Its main focus is to maintain its 5-star name achieved under BTP1 (MAS 2008). BTP2, launched in the first quarter of 2008 with a focus to maintain a lower cost-structure, has the following goals. [here goes the goals]. Under BTP2, MAS generated a profit of RM180m in 2008, which is a 70% decrease compared to previous years profit (OFB, 2009). In 2009, MAS reported a profit of. However, up until the third quarter of 2010, MAS is experiencing losses (OFB2010). Although 2010 is an unprofitable year for MAS, BTP (BTP1 and BTP2) is a remarkable business plan. It has helped MAS to stay strong and competitive in a situation when fuel, operating and maintenance costs ever increasing. MASs inability to generate profit in 2010 could be related to MAS purchasing new aircrafts. Optimistically argued could be that these are new investments and its return is expected to be observed in the following years. The new aircrafts would help MAS considerably save costs on fuel since these aircrafts have a 17% lower fuel-consumption rate than the existing aircrafts (MAS, 2010). Furthermore, new aircrafts is also a boost to the cargo business. Aircrafts with greater capacity indicates possibility of increasing customer base that would in turn fuel profit generation. Among the ordered aircrafts, some are specifically focused on increasing airfreight business (MASKargo, 2010). Another point that expresses the strength of BTP is establishing new routes to destinations with more likely travellers. As mentioned earlier, a number of unprofitable routes were closed under BTP1. Closing itineraries involve high closure cost sustained due to cutting short agreements and other similar issues. However, the new routes would have its long-term benefits; closure cost would be far less than the profits the new routes would generate. For example, there is an increased number of Middle Eastern travelling to Malaysia. Further, the Malaysia-China routes are with high potential. Under BTP2, MAS has introduced new routes to China and Middle East and is still increasing; a new route to Riyadh starts on December 2010 (MAS, 2010). Additionally, ELF is an incontestable strategy since MAS brand is well known and tendency to choose MAS for a slightly higher price than the LCCs for its excellent services is justifiable. Further, selling of MAS building at KL is another decision that might have enabled MAS to close aforementioned unprofitable itineraries. While MAS was facing losses, the money generated from this sale was available to manage such actions. Additionally, BTP emphasised on maintaining some of its other core businesses. For example, catering to airlines and maintenance services are two potential businesses that would generate profit. Further, KLIA express and transit from KLSentral to KLIA was not closed for this is marked as another profitable business (OFB, 2009). IT Infrastructure The discussion hitherto was about BTPs strengths in non-IT, though indirectly related, areas. However, the fact remains that established IT infrastructure under BTP played a vital role to emerge from the losses MAS was facing. Under BTP, to cope with the changes, MAS underwent from several physical-network enhancements to virtual infrastructure enhancements. As per physical-network improvements, MAS sought the assistance of Nortel- a leading network hardware vendor. MAS purchased Nortels gigabit-switching platforms that support real-time business communication via voice and video (Nortel, 2008). Virtual solutions adopted include Sabres AirVision Revenue Manager (ARM) (Sabre, 2009) and SITAs Reservation Management System (RMS) (SITA, 2008). To improve inter-office communications, MAS employed Avayas Contact Centre Solution (MAS, 2010). As part of MASs Internet enhancement program, it sought Akami to power its main website (Akami, 2009). Further, MAS is seeking IT consultation from Tata Consultancy Services (EI, 2010). All the above-mentioned decisions made by MAS under BTP are interesting and justifiable. Firstly, under a turnaround plan like BTP, which is primarily focused on reviving profitability, it is believable that if the asking requirements were available, cost would come above all. Hence, the preference of Nortel equipments to those by more famous Cisco and HP is justified. Nortel offers 50% cost saving on its product compared to Cisco or other vendors (Info-Tech, 2008). Secondly, although Sabre and SITA provide expensive solutions, the two are renowned in airline industry for providing excellent solutions. Errors in areas such as scheduling and reservation in airlines is unbearable for one slight error could be fatal. Hence, the importance to choose experience over cost in this situation is logical. Selection of Sabre and SITA for that matter is justified. The benefits MAS achieved by Sabres and SITAs solutions were vast. ARM provided business rules automation, automatic ticket pricing based on customer behaviour and competitors pricing, financial evaluation and inventory controlling (Sabre, 2010). Features of SITAs RMS include online reservations, automatic flight scheduling, individual and group booking and customer profiling (SITA, 2010). It could be observed that features of these two systems combined allow automation of almost all the tasks that was done manually. Although MAS utilised KOMMA to do these tasks, it did not have intelligence to forecast or schedule on its own (MAS, 2007). Adopting these solutions could be one of the ways MAS managed to decrease its staff. Moreover, adopting the solutions at an earlier stage of BTP allowed MAS to efficiently forecast into the future and refine the BTP. Introduction of reservation management allowed MAS to introduce e-ticketing. This eliminated its customers to be physically present in one of its offices to book or purchase tickets. Further, it allowed customers to check-in online, check flight schedules and status. Introducing web-based services increased MASs website traffic. One of Akamis solution uploading mirror sites helped MAS to boost website performance and management (Akami, 2009). Mirror sites mean that customers would be accessing a MASs site hosted at a location nearer to the customers location. This mirror would be faster for the customer since it is nearer to the customer. Moreover, mirroring allows load balancing since customers would be literally accessing different websites although linked. SITAs integration platform allowed integration of ARM, RMS and the website (MAS, 2008). SITA has additionally provided MAS with an iPad-based kiosk for reservations and checking-in (SITA, 2010). Certainly, iPad is cheaper than a physical kiosk and hence MAS could now cut costs on the bulky kiosks. The only downfall of the combined solutions seems to be that there is no apparent feature for cargo management. Moreover, introduction of Avaya to its IT applications allowed efficient communication throughout MASs offices located locally and globally. Avayas features include web-based, virtual meetings, presentations and workflow management (Avaya, 2010). Apart from this, MAS signing contracts with Tata consultation indicates that it would be receiving up-to-date IT enhancements and hence would help to stay competitive in the industry. Conclusion In conclusion, it could be said that BTP was a success. Business decisions made under BTP were mostly successful. Implemented IT infrastructure only needs slight improvements such as integration of cargo management. BTP has enabled its website to be its main distribution channel while secondary channels include kiosks based on international airports. Beneficially for MAS, it is the only organisation in the industry with iPad-based kiosks. This is an innovation as well as a cost saver. Overall, BTP and the improved IT infrastructure have transformed MAS from a suffering business to one of the strongest competitor in the industry.

Effective Communication in Teaching Essay

Effective communication skills are essential for early childhood educators to ensure a high level of academic care is provided and to develop strong relationships both inside and outside the classroom. Without good communication there is no connection and a teacher will struggle to provide any type of educational experience to the children in their care. As stated by Johnson (1999)â€Å"communication is an ongoing process of sending and receiving messages that enable humans to share knowledge, attitudes and skills. Effective teaching depends on successful communication† (p4). Johnson (1999) believes that â€Å"communication is the driving force in any relationship or situation† (p3), therefore without effective communication the relationship and learning process will suffer. The two types of communication used by teachers are verbal and non-verbal. Verbal communication is the most obvious form and is used in an early childhood education setting constantly throughout the day. This can include teacher to child, teacher to teacher, child to child and teacher to parent. In an early childhood education setting, communication between teachers and children begins with a greeting in the morning as classes commence, and would continue constantly throughout the day. A typical day in a pre-school or infant’s school classroom would include activities such as roll call, group discussions and presentations like show and tell or news. These events would be a daily occurrence working to encourage communication between the teacher and the students, as well as between the students themselves, by giving each party a chance to speak and listen and exchange information and ideas. The day would continue with the teacher presenting new ideas and skills as part of the curriculum and, on a more casual basis, outside the classroom, during breaks and sport sessions. It is important for early childhood educators to be able to recognise the different learning styles of children and be flexible when communicating concepts and the content of lessons. A study by Geng (2011) discusses several different techniques that can be used when communicating with children and these include voice control, for example, using a certain tone  of voice to demand attention at the front of the class or a softer tone when trying to form a bond in the first phases of a relationship. Another useful technique when communicating with young children is to use short phrases and deliver instructions in a clear and concise manner. By using too many words, or words children do not understand the main message can be lost as they become confused or lose focus. Another way to ensure children follow along easily is to repeat instructions and new information, reiterating the main points to ensure they are heard and understood. Requesting a student to repeat the instruction back to the class allows the teacher to ensure they understand and is another chance for the instruction to be given to the class again. Visual clues are also used in a learning environment and within early childhood education these can include tools such as flash cards, pictures or posters and can be particularly useful when learning new words, spelling and basic mathematics, such as times tables. Non verbal communication is just as important as the more obvious verbal form. An early childhood educator must be able to communicate non-verbally. Johnson (1999, p.6) believes that children react better to this type of communication. Some examples of non verbal communication include facial expressions, touching and body movements, eye contact and use of personal space. By teaching children to understand non-verbal communication cues, their overall skills are enhanced as the two types of communication cannot succeed without each other. Knott (1979) defines the types of non-verbal communication in three categories: kinetic; body movements and gestures, paralanguage; voice qualities such as grunting and yawning, and the use of social and personal space. She states that these types of communication â€Å"play a significant role in the development of effective communication†¦ they are integral elements in all face to face communication† (p 227). It is essential that children learn to interpret these types of non-verbal communication. When combined with verbal communication, these skills will assist them to successfully communicate throughout life in many different situations, not just in an early childhood education setting. To enable educators to be the best they can be they must be able to communicate well with their peers. Exchanging ideas and information on the curriculum, teaching strategies, students, and problem solving ideas are daily occurrences for teachers. This will assist them in developing skills and furthering their knowledge. Both verbal and non-verbal communication is used between peers. An example of verbal communication between teachers would be colleagues exchanging ideas in staff meetings and discussions and a non-verbal example would include written reports and records about the students. Teachers play an important role in helping children develop relationships with one another. As an early childhood educator they are witness to the forming of many friendships between the children in their care. It is vital that these relationships are encouraged and guided to ensure all children feel happy, loved and secure with their place in the class or friendship group. Communication is the key to successful relationships and Kranyick (1975) believes that the ability to listen well is just as valuable as being able to project your message well. â€Å"The basic premise of the integrated day and family grouping is based on children learning from each other, they must listen to each other† (p 4). If children are not taught the importance of listening they may find their relationships suffer as it will be harder to form a bond if the other child feels what they are saying is not of value or importance. To support the education of communication within the early childhood years, the Australian Government has developed The Early Years Learning Framework (EYLF). It is an outline for teachers comprising of five learning outcomes. One of the outcomes is ‘Children are Effective Communicators’. The document states that â€Å"communication is crucial to belonging, being and becoming†¦ children communicate with others using gestures, sounds, language and assisted communication† (p 38). The document goes on to say that â€Å"Children feel a sense of belonging when their language, interaction styles and ways of communicating are valued†, which reiterates Kranyick’s (1975) beliefs discussed earlier. The importance of the relationship between teachers and parents must not be underestimated. A positive partnership is essential in order to ensure that a child’s education is supported and encouraged from not only inside the classroom but also at home. As stated by Hughes & MacNaughton (2001) â€Å"Communication between parents and staff is an important part of the daily life in early childhood centres†¦ research has shown that good staff-parent communication contributes significantly to the success of early childhood programs†. An effective way to reach out to a parent or carer is through an information and feedback session, commonly known as a ‘parent – teacher night’. This allows the teacher to discuss a student’s progress and development, as well as voice any concerns they may have. It is also an opportunity for parents and carers to ask questions and learn how to better support their children on their educational journey. In conclusion, good communication within an early childhood education setting is vitally important. It is essential that early childhood educators focus on developing strong and effective communication skills to be able to ensure a high level and successful educational experience for the children in their care. It is important that these skills are passed on to young children as when they develop good communication skills it can only help to build their foundation for learning and forming relationships as they go through the journey of life, including their future years of study and work, as well as their relationships with friends and family. In the words of Geng (2011) â€Å"communication is therefore a fundamental component in promoting positive behaviour†. REFERENCES Johnson, M. (1999). Communication in the classroom. Place, stateUS Department of Education. Geng, G. (2011). Investigation of teachers’ verbal and nonverbal strategies for managing attention deficit hyperactivity disorder (ADHD) students’ behaviour within a classroom environment. Australian Journal of Teacher Education, Volume 36 (Issue 7), 17-30. Kranyik, M. (1975). Teaching to listen and listening to teach. Paper presented at the Annual Meeting of the National Conference on the Language Arts in Elementary School., Boston, MA. publisher. Arnold, M. (1979). Early child-child communication. Theory into Practice, Volume 18 (Issue 4), 213-219. Knott, G. (2011). Nonverbal communication during early childhood. Theory into Practice, Volume 18 (Issue 4), 226-233. Australian Government Department of Education, Employment and Workplace Relations for the Council of Australian Governments. (2009). Belonging, being and becoming: The early years learning framework for Australia. Canberra, Australia. Author. McNaughton, D., Hamlin, D, McCarty, J, Head-Reeves, D, Schreiner, M. . (2007). Learning to listen: teaching an active listening strategy to preservice educational professionals. Topics in Early Childhood Special Education. , Volume 27 (Issue 4), 223-231.

Biography of Photographer Margaret Bourke-White

Margaret Bourke-White was a war correspondent and career photographer whose images represent major events in the 20th century. She was the first woman war photographer and the first woman photographer allowed to accompany a combat mission. Her iconic photographs include images of the Great Depression, World War II, Buchenwald concentration camp survivors, and Gandhi at his spinning wheel. Dates: June 14, 1904 - August 27, 1971Occupation: photographer, photojournalistAlso known as: Margaret Bourke White, Margaret White Early Life Margaret Bourke-White was born in New York as Margaret White.  She was raised in New Jersey. Her parents were members of the Ethical Culture Society in New York and had been married by its founding leader, Felix Adler. This religious affiliation suited the couple, with their mixed religious background and somewhat unconventional ideas, including full support for the education of women. College and First Marriage Margaret Bourke-White began her university education at Columbia University in 1921, as a biology major, but became fascinated with photography while taking a course at Columbia from Clarence H. White. She transferred to the University of Michigan, still studying biology, after her father died, using her photography to support her education. There she met an electrical engineering student, Everett Chapman, and they were married. The next year she accompanied him to Purdue University, where she studied biology and technology. The marriage broke up after two years, and Margaret Bourke-White moved to Cleveland where her mother was living and attended Western Reserve University (now Case Western Reserve University) in 1925. The following year, she went to Cornell, where she graduated in 1927 with an A.B. in biology. Early Career Though majoring in biology, Margaret Bourke-White continued to pursue photography through her college years. Photographs helped to pay for her college costs and, at Cornell, a series of her photographs of the campus was published in the alumni newspaper. After college, Margaret Bourke-White moved back to Cleveland to live with her mother, and, while working at the Museum of Natural History, pursued a freelance and commercial photography career. She finalized her divorce and changed her name. She added her mothers maiden name, Bourke, and a hyphen to her birth name, Margaret White, adopting Margaret Bourke-White as her professional name. Her photographs of mostly industrial and architectural subjects, including a series of photographs of Ohios steel mills at night, drew attention to Margaret Bourke-Whites work. In 1929, Margaret Bourke-White was hired by Henry Luce as the first photographer for his new magazine, Fortune. Margaret Bourke-White traveled to Germany in 1930 and photographed the Krupp Iron Works for Fortune. She then traveled on her own to Russia. Over five weeks, she took thousands of photos of projects and workers, documenting the Soviet Unions first Five Year Plan for industrialization. Bourke-White returned to Russia in 1931, at the invitation of the Soviet government, and took more photographs, concentrating this time on the Russian people. This resulted in her 1931 book of photographs, Eyes on Russia. She continued to publish photographs of American architecture, as well, including a famous image of the Chrysler Building in New York City. In 1934, she produced a photo essay on Dust Bowl farmers, marking a transition to more focus on human interest photographs. She published not only in Fortune but in Vanity Fair and The New York Times Magazine. Life Photographer Henry Luce hired Margaret Bourke-White in 1936 for another new magazine, Life, which was to be photograph-rich. Margaret Bourke-White was one of four staff photographers for Life, and her photograph of Fort Deck Dam in Montana graced the first cover on November 23, 1936. That year, she was named one of Americas ten most outstanding women.  She was to remain on staff of Life  until 1957, then semiretired but remained with Life until 1969. Erskine Caldwell In 1937, she collaborated with the writer Erskine Caldwell on a book of photographs and essays about southern sharecroppers in the midst of the Depression, You Have Seen Their Faces. The book, though popular, drew criticism for reproducing stereotypes and for misleading captions which quoted the subjects of photos with what were actually words of Caldwell and Bourke-White, not the people depicted. Her 1937 photograph of African Americans after the Louisville flood standing in line under a billboard touting the American way and the worlds highest standard of living helped draw attention to racial and class differences. In 1939, Caldwell and Bourke-White produced another book, North of the Danube, about Czechoslovakia before the Nazi invasion. That same year, the two were married and moved to a home in Darien, Connecticut. In 1941, they produced a third book, Say! Is This the U.S.A. They also traveled to Russia, where they were when Hitlers army invaded the Soviet Union in 1941, violating the Hitler-Stalin Non-aggression pact. They took refuge in the American embassy. As the only Western photographer present, Bourke-White photographed the siege of Moscow, including German bombardment. Caldwell and Bourke-White divorced in 1942. Margaret Bourke-White and World War II After Russia, Bourke-White traveled to North Africa to cover the war there. Her ship to North Africa was torpedoed and sunk. She also covered the Italian campaign. Margaret Bourke-White was the first woman photographer attached to the United States military. In 1945, Margaret Bourke-White was attached to General George Pattons Third Army when it crossed the Rhine into Germany, and she was present when Pattons troops entered Buchenwald, where she took photographs documenting the horrors there. Life published many of these, bringing those horrors of the concentration camp to the attention of the American and worldwide public. After World War II After the end of World War II, Margaret Bourke-White spent 1946 through 1948 in India, covering the creation of the new states of India and Pakistan, including the fighting that accompanied this transition. Her  photograph of Gandhi at his spinning wheel  is one of the best-known images of that Indian leader. She photographed Gandhi just hours before he was assassinated. In 1949-1950 Margaret Bourke-White traveled to South Africa for five months to photograph apartheid and mine workers. During the Korean War, in 1952, Margaret Bourke-White traveled with the South Korean Army, again photographing war for  Life  magazine. During the 1940s and 1950s, Margaret Bourke-White was among many who were targeted as suspected communist sympathizers by the FBI. Fighting Parkinsons It was in 1952 that Margaret Bourke-White was first diagnosed with Parkinsons disease. She continued photography until that became too difficult by the end of that decade, and then turned to writing. The last story she wrote for  Life  was published in 1957. In June of 1959,  Life  published a story on the experimental brain surgery intended to fight off the symptoms of her disease; this story was photographed by her long-time fellow  Life  staff photographer, Alfred Eisenstaedt. She published her autobiographical  Portrait of Myself  in 1963. She formally and fully retired from  Life  magazine in 1969 to her home in Darien and died in a hospital in Stamford, Connecticut, in 1971. Margaret Bourke-Whites papers are at Syracuse University in New York. Margaret Bourke-White Essential Information Background Family Mother: Minne Elizabeth  Bourke White, of English and Irish Protestant heritageFather: Joseph White, industrial engineer and inventor, of Polish Jewish heritage, raised as an Orthodox JewSiblings: two Education Public school in New JerseyPlainfield High School, Union County, New Jersey, graduated1921-22: Columbia University, majored in biology, took first class in photography1922-23: University of Michigan1924: Purdue University1925: (Case) Western Reserve University,  Cleveland1926-27: Cornell University, A.B. biology1948: Rutgers, Litt. D.1951: DFA, University of Michigan Marriage and Children Husband: Everett Chapman (married June 13, 1924, divorced 1926; electrical engineering student)Husband: Erskine Caldwell (married February 27, 1939, divorced 1942; writer)Children: none Books by Margaret Bourke-White Eyes on Russia. 1931.You Have Seen Their Faces, with Erskine Caldwell. 1937.North of the Danube, with Erskine Caldwell. 1939.Say! Is This the U.S.A., with Erskine Caldwell. 1941.Shooting the Russian War.  1942.They Called It Purple Heart Valley: A Combat Chronicle of the War in Italy. 1944.Dear Fatherland, Rest Quietly: A Report on the Collapse of Hitlers Thousand Years.  1946.Halfway to Freedom: A Study of the New India in the Words and Photographs of Margaret Bourke-White.  1949.A Report on the American Jesuits.  1956.Portrait of Myself. 1963. Books About Margaret Bourke-White Sean Callahan, editor.  The Photographs of Margaret Bourke-White.  1972.Vicki Goldberg.  Margaret Bourke-White.  1986.Emily Keller.  Margaret Bourke-White: A Photographers Life. 1996.Jonathan Silverman.  For the World to See: The Life of Margaret Bourke-White.  1983.Catherine A. Welch.  Margaret Bourke-White: Racing with a Dream. 1998. Film About Margaret Bourke-White Double Exposure: The Story of Margaret Bourke-White.  1989.

Informative Speech On Social Media - 917 Words

1. Don’t give out personal information (unless you have your parent’s permission) like: your address, your telephone number, your parents’ work address/telephone number. 2. If you come across something that makes you uncomfortable, tell your parents right away. 3. If you want to post a picture, get permission from your parents/guardians. 4. I will check with my parents before downloading or installing software or doing anything that could possibly hurt our computer or any other mobile devices or jeopardize my family/friends. According to https://www.livescience.com/24885-kids-internet-protection.html, children should wait until age 13 to use the internet. According to†¦show more content†¦2. Social media can be used as a reason in society. 3. Social media has enabled more young people to be creative and innovative. What is cyberbullying? Cyberbullying is the use of electronic communication to bully a person, typically by sending messages that can be/are intimidating, threatening, or menacing. Cyberbullying can happen online by harassment from one person to another. It can also happen by impersonating someone and saying mean things about other people as the person you are impersonating. Another way of cyberbullying is denigration, which is when bullies post or tell mean rumors about a person even though they are untrue. According to https://www.verywell.com/how-bullying-impacts-the-family-460805, bullying can impact the family by making them have feelings of powerlessness, augment physical symptoms, and even feel isolated and deserted. If you have been bullied or treated unkindly, you can go tell a friend or a teacher. You can also join a therapy group, (if there are any in your local area) so you can get some more mature help. According to https://www.homestoriesatoz.com/blogging/how-deal-negative-comments.html, some of the best tips on dealing with a mean comment are: 1. If they are a troll and blatantly attacking y ou, be direct and block that person. 2. If theyre not trolling and they mean it, then give them the benefit of the doubt (no matter how undeserved) and give them love and sympathy in your reply. 3. AndShow MoreRelatedInformative Speech On Social Media1319 Words   |  6 PagesClaim: Today, I invite you all to consider why social media is a necessary part of politics in todays’ society. I. Attention Getter: Raise your hand if you have some type of social media account. According to Statista, 81% of Americans have some type of social media account. II. Introduce topic: A. The fact is, the times we live in today everyone is so caught up in their phones and social media. 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Second, my final paper topic was â€Å"Free Speech, First Amendment Rights and Terroristic Messages†. I ve used the article in my paper and presentation, as well I ve particularly valued the case of Tarek Mehanna, 2012 while giving the examples for the Free speech rights and its protection in case of use and distribution of Terroristic Messages . Finally, This topic is up to date and is one of the hottest topics on political, social and even financial stage not only withing the US

Movie Analysis The Movie The Film - 2659 Words

One day in class we watched one of those god awful behaviour videos produced a decade old. All the youngsters in these educational doldrums had fluffy feathered mullets and strong cockney accents, film locations were churlish high-rise council blocks that surmounted concrete doom in its infrastructure. And a cast of dreadful actors so utterly depressing to look at you had to wonder where their future in acting ended up. We had to view these insipid films on a geriatric Sony trinitron, snuggled in a cardigan of wood, volume exceedingly loud you could hear a margin of white noise and lastly, hatred for the continuous disappointing VCR for never aborting the tapes as they were playing in her ethical conundrum belly. The film was about a bully whose life was truly dreadful on account of his step parent, and took his frustrations out on a poor kid with an exiguous amount of muscle, and ever so slightly strabismic. Realises that coming to a teacher for help is the sole answer, thus fixes everything quite unconvincingly. After viewing the film we had to get ourselves in groups of four for re-enactment. The roles were, bully, victim, step parent and teacher. Barry and his greedy posse were in this lesson so they migrated with ease, whereas I, was the commiserate prize for the group that couldn t negotiate a fourth. I ended up in a group that consisted of one girl, Lucy (a Jehovah s Witness,) and two boys. They all thought it would be absurd if I played the bully; soShow MoreRelatedMovie Analysis : Movie Of A Film 2032 Words   |  9 Pagesthe auteur category of films, we went from films having a clear plot, ending, and meaning, to films having endings, plots, and meanings the audience had to actually sit and think about to find to find out what exactly the director was trying to portray. This is caused by directors that are considered auteurs. These directors wanted their viewers to be able to come up with their own meaning instead of just giving it to them. They want the audience to think as they watch the movie, instead of sittingRead MoreMovie Analysis : Film Analysis Of The Movie The Help796 Words   |  4 Pagesâ€Å"The Help† Analysis Paper During the 1960’s , americans underwent an era of critical issues in the United States. Throughout this time, the United States was in a stage of racial issues where racism was still openly accepted of society. The struggle by African-Americans to achieve rights equal to those that white people received was also known as the Civil Rights Movement. That included having an opportunity in employment, voting rights, having access to public facilities, education andRead MoreMovie Analysis : The Movie The Film 2766 Words   |  12 PagesWhen deconstructing the aspects that render someone a human being, a logical conclusion that one would arrive to is the concept of love. The film Her is a vivid portrayal of the possible intimate relationship between humans and machines because it evaluates the idea of love and the emotions associated with it as being not just exclusive to humans but is really an intangible, and universal force between two parties. A depiction of a manâ₠¬â„¢s relationship with an artificially intelligent being, on theRead MoreMovie Analysis : Film And Film1109 Words   |  5 PagesEver since I could remember, I have been interesting in films and film memorabilia. It didn’t even have to be like legit props that were used on set of the films either, tie in products tickled my itch also. I vividly remember in 2007, having my mom drive me an hour away just so that I could get my hands on a box of Krusty-O’s that were a 7-11 exclusive cereal to promote The Simpsons Movie. I still have the box sitting on my shelf of important trinkets in my room, next to my Burger King exclusiveRead MoreAnalysis Of The Movie The Film 1099 Words   |  5 Pagesother videos because it discussed different qualities the city has. I believe that Third Ward is a city where many of its residents are over looked by people in the city next to it, Houston. This video was produced by Andrew Garrison in 2007. In the film the director does an amazin g job of highlighting the main problems of Third Ward TX. He also does a good job of highlighting the good things about it. They show the poor part of Texas where they have taken the old houses and renovated them. They madeRead MoreAnalysis Of The Movie The Film 1715 Words   |  7 PagesMichael Hughes Romero (the movie) is a biopic movie released in 1989 American biopic which depicts the life and death of the Salvadoran Archbishop Oscar Romero, who led peaceful protests against a violent military regime and made sure the people knew the truth, even though this ended up costing him his life. He is portrayed in the movie by Raul Julia. Óscar Arnulfo Romero y Galdà ¡mez was born in 1917 and died March 24 1980. Romero was a high ranking member of the Catholic Church, who served asRead MoreMovie Analysis : Film 1250 Words   |  5 PagesThe film I chose to analyze is Need for Speed. This film portrays two different characters who play on opposite sides of morality. One, Dino, is a character who is selfish, lack morals, and is an a-typical jerk. He does not accept consequences, and puts his own needs and wants above anyone else, no matter the ramifications. The other is the character of Toby who is a direct contrast. While Toby may be spurred by justice throughout the film, he is consistently focused his morals, who constantly isRead MoreAnalysis Of The Movie The Film 862 Words   |  4 Pagesnot planning on reviewing this before it aired, but after screening it, I was so utterly impressed with this movie--seriously, it is one of the best Hallmark films I have seen in a long time. And I don t say that glibly b y any means. I know I am known for my positive reviews, but this one goes far beyond that. I never once had to remind myself to concentrate on the positive aspects of the film. The acting, the story, and the message were one of the finest Hallmark has featured in some time. Not toRead MoreFilm Analysis : Movie Of A Film 1233 Words   |  5 PagesFor anyone who has ever watched a film is a critic in some form. They judge various aspects based on personal feelings or attitudes, then state them for anybody to hear. I, the writer, am guilty of this type of film analysis. I based my ‘review’ of a film solely on how I felt the narrative evolved or how well the acting was done. I never considered why the rhetor of film choose certain details or what might have influenced the rhetor in the first place. However, through this course I was exposedRead MoreFilm Analysis Of 300 Movie1428 Words   |  6 PagesRichardson History 101 26 September 2017 300 Film Analysis The 300 is a spectacular movie designed to provide the viewer with a sense of excitement and anticipation. The movie is loosely based on past events with Sparta and their conflict with Persia, back in 480 BC. And while the movie is founded on a historical event, there are many historical inaccuracies throughout the film. These inaccuracies are created to add depth and new excitement to the movie, but also gives the viewer a false understanding

The Way Up to Heaven Free Essays

apprehension : anixiety bland : showing no strong emotions foible : little weekness or strange habit bustling : very busy butler : main,male servant yearing : strong desire diminutive : small and thin dapper : man dressed nicely hazy : not clear flabby : unattrective,soft,loose cable : telegraf shrill : very high and unpleasant sound tinkling : a light ringing sound pantry: a small room in a house where foods is kept appressive : a situation that makes you unhappy,worried glimmer: a small sign of sth trifle : modas? gecmis onemsiz CHARACTERS Mrs. Foster: she is the main character. ut she has no giving name or age. We will write a custom essay sample on The Way Up to Heaven or any similar topic only for you Order Now She is just her husband’s wife. She is modest,faithful ,neurotic,disiplined,suffuring. She changes,when she arrives Paris,she feels wonderful,strong,purposeful,cool and calm. And when she arrives back to New York she feels satisfied. Mr. Foster: he is 70 years old,rich,insensitive,diminutive but quite dapper,and he shows no love for his family and he has a few friends. He is a static,flat character. CLIMAX The main turning point is he moment when Mrs. Foster freezes in front door to listen to a sound which is coming from the house. CONFLICTS External conflict: between the mrs. Foster and mr foster. Although she knows that her husban torments her on purpose,she does say anything about it. Internal conflict: between the mrs. foster and herself. Although she wants tol ive with her grandchildren she also thinks that it is wrong because her husband is still alive and she is a loyal wife. *** Mrs. Foster has an almost pathological fear of being late. And her husband knows she will be hysterical if he is late. So he always late on purpose. And he watch her to see if the tiny muscle by her eye starts twitching. She is begining to realize that her husbant is tormenting her. How to cite The Way Up to Heaven, Essay examples

Business Ethics Responsibility of Business Firms

Question: Discuss about the Business Ethics for Responsibility of Business Firms. Answer: Introduction The practice of engaging in business activities that benefits society as a whole is a major responsibility of business firms. This corporate social responsibility poses new challenges for business organization as the demand is also to apply sustainable principles in the business process. Sustainable social responsibility means companies are expected to consider both social and environment risk in business operations regularly. This is essential because firm needs to be good corporate citizen too and they must face challenges by maintaining corporate social responsibility too. A carefully planned strategy may help in meeting both organization objectives and fulfilling corporate social responsibility (Chandler and Werther 2013). Corporate social responsibility promotes attachment with the community and making companies ware that they are not just responsible for isolated financial benefit but they have the responsibility towards the welfare of the community too. Some of the factors tha t enhance CSR include the demand for corporate disclosure from consumers and key stakeholders, generating consumer interest by ethical ways of business, ethical concerns of investors and demand for skilled employees. The positive outcome for business forms includes not just improved financial performance, but also increases customer loyalty and enhances the reputation of the company (Servaes and Tamayo 2013) .This report will look into the ethical and social responsible action taken by the New Belgium Brewing Company located in Fort Collins, Colorado. It will explain the environmental issues faced by the company and what strategies they have taken to address the issues. It will critically analyze the actions taken by the company to gain competitive advantage in business. Finally, it will provide justification on whether New Belgiums action is a symbol of socially responsible organization or not. 1.0 Strategic approach taken by New Belgium Brewery to address environmental issues Brief background of the company The New Belgium Brewing Company was established in 1991 after Jeff Lebesch acquired the strain of yeast best suitable for brewing Belgian style ales. The brewery along with laboratory for quality assurance and technological advancement made it famous as an organization with environmental efficiency. They also continuously make efforts to produce new variety of brews. NBB is committed to making an impact on not just key stakeholders but on the planet too. They work to address environmental issues like cost involved in energy to reduce impact on environment, create environment friendly technology to reduce waste and ways to reduce hazardous gas emissions (Newbelgium.com 2016). Approach taken to address environmental issues As mentioned in New Belgiums core values and beliefs, they have environmental goals in business such as reducing resource consumed, enhancing energy efficiency and recycling product during the production of brews. These values are also reflected in their action. They have worked to improve energy efficiency by investing in energy saving technologies such as the wind turbine. This was a unique initiative by the company as NBB was the only brewery company to utilize wind power in the United States. Other activities that illustrated their commitment to conserve energy in their business process include the grid installation and communicating with electric suppliers to identify redundant operations that are consuming unnecessary electricity. In such cases, NBB takes action to save power by shutting down those operations. They have also invested a lot of money in energy saving technologies like brew kettle, 20-kilowatt photovoltaic array, sun tubes, steam condenser and many others. While t he brew kettle conserved energy by heating the wort sheets only instead of whole kettle surface, the sun tubes allowed access to natural lighting throughout the brewery (Sarason and Hanley 2013). A very innovative investment towards maximizing energy efficiency was taken by approaches like extracting methane from waste water. This also helped in meeting other power needs of the brewery. As part of environmental responsibility, they also supported the Clean Water Act and ensured that their beer was also manufactured with quality water. For their environmental stewardness goal of recycling, their strategic approach was to recycle all possible products in the brewery such as packaging boxes, beer glasses, caps and other materials. They also made sustainable efforts to enhance environment by distributing used barley and grains too farmers to feed cattle (Bamforth and Cabras 2016). They were also serious about reducing pollution and took actions to encourage more employees to buy recycles products and guided them to use environment friendly transport service. These actions indicate that they were really serious about advocating business process that promotes safety of environment. Their exceptional work towards environmental responsibility was also recognized when they were included as member of Business for Innovative Climate and Energy Policy (BICEP) and they signed declaration to address and regulate climate changes (Pandey et al. 2013). To reduce impact on environment, the New Belgium Brewery has always introduced green technologies in each of their breweries. They have always paid attention to finding new methods and technology to reuse, conserve or extract energy. Hence, NBB has achieved a lot in their quest for environmental sustainability and this much efforts has not been taken other brewery company in the United States. They have achieved a lot compared to other countries which in evident from certain activities. For example their aim is to produce 1 gallon beer by using 3.5 gallons water and this figure is less compared to other companys consumption of of water for producing beers. They have taken exaggerated steps to achieve perfection in environmental goals because they have been able to recycle almost 99% of waste products and get 100% of its power from renewable resource. This means they have taken their best approach possible to reduce environmental hazards. They are still not planning to stop and their latest goal is to reduce carbon emission from products by at least 25%. This is an impressive figure and they have been able to sustain the efforts by the guidelines for sustainable business practice. It enable them to maintain environmental sustainability by supporting eco-friendly suppliers, analyzing the power consumers on packaging products from starting to ending and constantly updating technologies to save energy cost (Fish 2015). Justification for strong steps to address environmental issues They have created a positive image by their smart decision to making to reduce environmental hazards in business operations and now they act as role model for other companies to achieve environment goals of business. They have taken such strong initiative because they are aware of the association of carbon footprint with each business activity. They are clearly aware of the consequences of environmental issues and so they have taken strong initiative to build trust and creative image with their suppliers as well as with brewery industries. They are of climate changes due to greenhouse gas emission and so they try to identify areas where their brewery is releasing more greenhouse gases. They have detailed estimates of total emission and they constantly identify ways to reduce the emission (Newbelgium.com 2016). New Belgiums approach to social responsibilities View regarding key competition gained by social strategy New Belgium Brewing Company is also aware of its social responsibilities and they have taken steps to enhance deprived community lives through philanthropic activities like charities and fund raisers. This initiative can give competitive advantage to the company when consumers see that the company is serious about its corporate social responsibility in business. This will be good for their business too as they can build trust with customers and build positive image in the community. They have also earned rich dividends for their efforts by loyal followers and visitor. This report will first discuss philanthropic activities of the company and then decide its competitive advantage gained by NBB. The consumers can get insight into the social responsibility undertaken by the company by their different philanthropic activities. Since the foundation of the company, NBB has spent about seven million dollar in social cause. They also take out the profit earned from each barrel of bear to con tribute for human welfare. They recognize the corporate responsibility towards the community and they distribute funds in each state according to the average sale in the state (Stead and Stead 2016). By this approach, they try to support the community that consumes their beer. They are also a member of a social network called One Percent for the Planet. Detail on social strategy of New Belgium In case of distressed people who are homeless or have lost their houses in natural disaster or fire, NBB have taken the initiative to provide a shelter for those families. They have a specialized community for philanthropic activities and they take decision on allocation of funds. Some employees in the brewery are the members of the Philanthropy Committee. In order to execute social responsibility in an efficient manner, they get linked with non-profit organization that provides innovative solution to social cause and meeting social objectives. The Committee also supports those groups which focus on community involvement in their business operations (Lynch 2016). NBB regularly post community activities and propose any new philanthropic events that they are going to organize. They also take feedback from employees to identify opportunities of providing a helping hand to the company. In this non-profit organization also get a chance highlight their community activities. For raising funds or grants easily, NBB has also created a website where interested organization can easily apply for grants or donate funds. Their concern for social cause is also demonstrated from reports where they mainly focus on sustainable agriculture, water conservation, energy conservation and many others. They are also focused on preventing damage to the environment and support those events that cause minimum damage to the environment. Another example of social activity is the event called Tour de Fat, where NBB sponsors environmental and social non-profit organization. Sustainable transportation was promoted by this event by showing to the world people exchanging cars with commuter bike. The company was found to be a common supporter in all such events or festivals in United States (Reid and Gatrell 2015). Other evidence of their philanthropic activities suggest that they have donated upto 8 million dollar in 2015 and their employees also volunteer to take their time out for fund programs. An example of their philanthropy program is the local grant program whre they inspire their consumers and the community to enhance their health of the planet and embrace sustainable choices in life. They had also taken the initiative to educate youth from diverse range of background about the link between nature and human and how they can make safe choices for the safety of environment. NBB also agrees that as beer comes from natural products, a vibrant ecosystem is necessary to produce high quality beers. Hence, they have planned to protect the ecosystem and encourage sustainable and regenerative agriculture in their premise (Newbelgium.com 2016). Inference from the approach to social responsibility Hence, from the above philanthropic activities, one can conclude that NBB has gained competitive advantage by making their own unique brand image. This has been possible because of its high quality products as well as commitment towards a sustainable and safe environment. The company has a large number of suppliers and high demand for their philanthropic events. Consumers have more trust on the company due to value of their products and their role in social environment. Unlike other companies, they have not just focused on their own profit, but also taken steps to reduce impact on environment through investment in energy saving technology. They reflect an adequate example of a corporate brand which is driven by innovation, quality and social responsibility. For their success in sustainable social responsibility, they also have been awarded with Ethic Award for their role in promoting environmental excellence through their innovative technology. In different beer festivals also, their brews have been awarded medals. Hence this form of accolade is also a proof of their competitive advantage in the brewing industry. Through their efforts, they have created a positive image with their customers. There is a normal notion that an alcohol producing company can never think about the welfare about the community, but NBB had managed to go beyond that notion and prove that their best to contribute the safety of the community. Despite commendable actions towards achieving social excellence, they still have scope for enormous improvement and get recognized as a corporate citizen (Pullman et al. 2015). View regarding indication of New Belgium as a socially responsible corporation Certain groups of people in the society think that an alcohol or tobacco producing company can never become a socially responsible organization. However, New Belgium Brewery have proved the people wrong by taking strong action to curb environmental hazards and contribute to the cause of mankind. I believe that New Belgium is an epitome of a socially responsible corporation due to their best possible action taken to enhance the environment. A range of examples of their activities for the cause of the environment and human welfare will prove the fact true (Lock and Seele 2016). Evidence regarding New Belgiums action Firstly, they have promoted environmental friendliness by finding alternative methods of brewing beers that is cost-efficient and saves energy too. The brewery had purchased a number of energy-savings technologies like sun tubes, steam condenser, grid installation, photovoltaic array installation and many other technologies. The purpose of all this technology was mainly to save energy through these innovative technologies. Secondly they also realize the importance of clean water and supported the Clean Water Act and also ensured that their beers are produced from safe and clean water. NBB had promoted environmental sustainability by taking strategies for recycling waste. They do not waste a single by-product in the brewery. While the spent grains are given to farmers for cattle feeding, they utilize bacteria from waste water to convert it into a high protein food for fish. Hence through their environmental stewardship of reducing, reusing and recycling products, they prove that they are a socially responsible corporation (Servaes and Tamayo 2013). The sustainability report about the company suggests they have been contributing to green building techniques from a long time. It is because of their concern for environment and use of energy saving technologies only they have found place as a member of BICEP. Their approach towards the achievement of sustainability is an inspirational achievement and no other company from the same industry has managed to achieve what NBB had achieved. They also recognize the fact clean water is a basic human right and since they utilize maximum water for making beers, they identify ways to reduce water consumption as far as possible. They make sure that they do not use any cleaning agent that is toxic for the environment. Therefore, this activity suggest that as corporate citizen, they respect and support water conservation policy. They are concerned about the prosperity of their coworkers and have encouraged smart growth practices in the organization by supporting environment and social friendly systems. By various funding projects, NBB officials have seized the opportunity to protect natural resource and make people embrace environment friendly transportation too. For a vibrant future of the earth, NBB has used tools to collaborate sustainable business practice. As a socially corporate citizen, the staffs at NBB have established a group that sponsors events to help needy co-employees or other community members. The staffs themselves will to become a scout and arrange food and funds for needy people. Normally business entities are involved in their own financial objective, but NBBs great efforts to advocate social responsibility is a source of inspiration for many other corporate organizations (Aguinis and Glavas 2013). Their advocacy for humanity is seen by the effort of the philanthropy committee and various fund raising events. In these events they have appreciated those groups that incorporate environmental and social sustainability in their business operations. They want to inculcate the social advocacy in each staff at NBB that is why they regularly maintain a bulletin board to make employees aware about their community welfare activities. Different awards and recognition is also indicative of their success as a socially responsible corporation. They have been able to build a brand image for their brews and also built a positive image with their consumers (Sarason and Hanley 2015). They have gained a lot through this venture too. For their efficient ethical, social and environmental responsibilities, NBB was awarded the Environmental Protection Agencys regional Environment Achievement Award. This form of recognition has further motivated them to work for social cause of the community. Despite their image a socially corporate citizen, they can still take measure to improve their business operations. For example, although NBB mainly use renewable resource for energy consumption, they are also heating up the brewery with natural gas. Secondly, through expansion of their units in different branches, cost of fossil fuel has increased. So they can take steps to open units at a close distance to the existing brewery units. They will also face challenges to regularly keep up with the reputation as corporate citizen. Hence their actions have motivated many other companies to display social advocacy and think about the welfare of the society too. Conclusion From the critical analysis of the case study on New Belgiums engagement in sustainable social responsibility, one can get an idea of the ethical and social responsibilities of a business firm. The whole case on New Belgium Brewery is centered on the theme of sustainable social responsibility and the company is an ideal example of how to execute this responsibility in real world practice. The sustainability and corporate social responsibility principles make a company more innovative, trustworthy and competitive. This can be achieved by efficient integration of financial, environmental and social goals of the company. The activities of NBB is an example of environmental protection, respecting human rights, following ethics, engaging in philanthropic activities, incorporating safe and efficient business practices and building stakeholder relationship. This report gave an idea about the history of New Belgium Brewery and analyzed its effort to carry out corporate social responsibility. Through their investment in energy saving technologies, recycling strategies and green technology, it can be said that NBB has given their best to reduce the impact on environment through their overall operations. The report also gives detail on their level of social concern for the community and the action they have taken to address social issues. This was evident by their philanthropic events and funding events to support the need people in the community. Finally the report also gives justification on why NBB can be considered as a socially responsible organization and provides evidence to consider it as an organization that promotes social and environmental excellence through their business operations. Reference Aguinis, H. and Glavas, A., 2013. 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Social ventures: exploring entrepreneurial exit strategies with a structuration lens.Research Handbook of Entrepreneurial Exit, p.214. Servaes, H. and Tamayo, A., 2013. The impact of corporate social responsibility on firm value: The role of customer awareness.Management Science,59(5), pp.1045-1061. Stead, J.G. and Stead, W.E., 2016. Spiritual Capabilities: Keys to Successful Sustainable Strategic Management. InSpirituality and Sustainability(pp. 89-103). Springer International Publishing.